Gibson vs Fender - Attack of the Robot Guitars | 6
Business Wars
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Intro
This chapter chronicles a dramatic event in 1994 where Gibson's CEO takes his sales team to a shooting range, using a Fender Stratocaster as a symbolic target of competition. The narrative illustrates the CEO's bold approach to fostering morale and ambition, as Gibson experiences significant growth in sales and aims to become a leading music lifestyle brand.
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