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Branding vs Direct Response | Ep 378
The Game w/ Alex Hormozi
The Difference Between Direct Response and Branding
The difference between direct response and branding is not the i r oi on the advertisement itself, but on the time horizon with which we measure it. You're always calculating your return on atsbend immediately, rather than thinking of how to build up a brand over an extended period of time. In that same example, you can be spending a year talking about what your values are, the the stories that you want people to tell about you and your company,. And then you can simply put your brand on a tea shirt, and people will pay a hundred dollars for it right?
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