
SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson
The Smart Passive Income Online Business and Blogging Podcast
What Are Some of the Biggest Mistakes That Marketers Make When It Comes to Telling Story?
Marketers often make mistakes when it comes to telling story, says John MacIntosh. One mistake is making themselves the hero of the story, he says. He advises marketers to lean into the benefit more than the feature in a marketing plan.
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