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Facebook Ad Costs Rise Over Time
A lot of people talk about Facebook ad costs rising over time. Has that been trending upwards? And if so, how quickly? It hasn't really. I think one of the things that really hurt advertisers that are not media companies where like the loss of look like audiences or the loss of retargeting. You're no longer able to track iOS users through cookies. If I go to a website on my iPhone, they won't know if I visited that website or not. Facebook won't know.