The Learning Leader Show With Ryan Hawk cover image

142: Donald Miller - "I Will Make You Everyone's Favorite Leader"

The Learning Leader Show With Ryan Hawk

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How to Communicate in a Confusion-Free Way

We want to always be talking about, at least in our marketing collateral, what we have to offer people that will help them survive and thrive. And we want to do so in the most simple language possible. How do you do that? Simple, repeatable, brief statements in your marketing collateral. We use a lot of inside language. For instance, I'll teach you how to do F stop, right? That is causing people to burn calories too. So that's, and we have a seven part framework that's based on 2000 years of stories that help people filter down their message into the seven critical components of messaging.

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