How to Create a Data-Driven Strategy by American Express Sr PM
The Product Podcast
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Product Management - The Value Cycle
A product manager's job is to find the next opportunity for their business. They do this by having empathy for our customers, understanding them through personas and archetypes,. And yes, by that I mean data analytics. When they move to designing and building and prioritizing their product, the product manager will continue to need to gather data in order to get an idea of how that's going to work. Overall, the PM is really a space where they can create value for customer and really create a product that drives all of the other areas.
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