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SOTS 2nd Hour: Fed Gov. Lisa Cook’s Case Heads To Court – Latest Analysis, Plus: Affirm & Celsius CEOs 8/29/25

Squawk on the Street

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Innovations and Alliances in E-Commerce and Energy Drinks

This chapter explores innovative changes in e-commerce with a focus on customer-centric approaches enhanced by AI technology. It also examines the strategic partnership between Celsius and PepsiCo, highlighting its impact on the energy drink market and distribution efficiency. Additionally, the discussion touches on the rising stakes in the sports betting industry and the regulatory challenges posed by illegal operations.

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