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Building products that delight customers | Adam Nash (Daffy, Wealthfront, LinkedIn, eBay, Apple)

In Depth

CHAPTER

Building Products with Intentional Design for Customer Delight

The chapter discusses the process of building products that focus on delighting customers rather than just meeting metrics. It emphasizes the importance of understanding and valuing the humanity behind financial products and recounts scenarios where user feedback led to changes that catered to specific traditions. The speaker stresses the need for a deliberate and intentional design approach that includes surprising and delighting users.

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