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FT News Briefing
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From Golden Arches to Local Flavor: The Rise of Vakusna Itochka in Russia
This chapter examines the rise of Vakusna Itochka, a local fast-food chain that has stepped in to fill the void left by McDonald's in Russia. It discusses the strategic adjustments made by former franchisees and the broader implications for the Russian economy in light of geopolitical shifts.
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