Lucas: I'd actually tried a bunch of other ways of advertising. But YouTube ads were this new avenue that not a lot of people were using just because the product was inherently video based. Unlike Facebook advertising, where they obviously have that custom audience, those look like audiences that are really, really powerful. With YouTube, not only do you have the ability to target exactly what people are searching on Google, but you can customize it in such a way that you basically have an audience that's customized to you and that theoretically no one else has access to.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode