Connect with Josh Furstoss: https://www.linkedin.com/in/josh-furstoss/

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👉 In this episode, Liam Lawson sits down with Josh Furstoss — founder of Spinout Studios and former CEO of Incued — to unpack his journey from cleaning blood off walls in a grocery store meat department to building and exiting a data intelligence startup. Josh shares his wild early job stories, how curiosity and enthusiasm launched his tech career, and the lessons learned working with government agencies on large-scale security projects. They dive deep into the creation and mission behind Incued, the moral drive for financial transparency, and Josh’s new focus with Spinout Studios — helping corporations turn dormant IP and data into profitable spinouts. The conversation also explores wealth, purpose, robotics, the future of work, and what truly brings peace and meaning after an exit.

📚 Chapters 00:00

Early Jobs and Wild Grocery Store Stories

04:40 Learning Sales at Best Buy and Samsung

08:10 Breaking Into Tech Through Cold Outreach

12:00 Corporate Life, Security Projects, and the FBI

17:10 Learning Value and Realizing Undervaluation

21:00 First Startup Failures and Founding Incued

25:20 Building Truth and Transparency Into Fintech

27:40 Anger, Pain, and Finding Purpose Post-Exit

33:30 Wealth, Status, and the Myth of Success

38:05 Building Spinout Studios — Founders vs Consultants

43:00 The Art of Spinouts and Niche Innovation

47:30 Midwest Private Equity Culture vs SF Startups

51:45 The Future of Robotics and Specialized Automation

53:40 Loneliness, AI Companionship, and Human Connection

56:27 The Future of Work and Economic Displacement

01:02:20 Why Josh Does What He Does

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