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The Race to Intimacy in AI
In the race to engagement in AI, it's the race to intimacy. Who can have the dominant relationship slot in your life? You know, if Snapchat AI has a relationship with a 13 year old that they have for four years, are they going to switch to TikTok or the next AI when it comes out? No, because they've already built up a relationship with that one. That's AI is everywhere. And then you have lots of relationships like you do in life. But what they'll want to be incentivized to deepen that relationship, to personalize it and to really care about you. So we're also deploying this faster than we deployed any other technology in history. People