6min chapter

Switched on Pop cover image

Is Beyoncé's music #sponcon? And other mysteries LIVE in Brooklyn

Switched on Pop

CHAPTER

The Power of Jingles and Music in Marketing

Exploring the strategic role of jingles in advertising campaigns, this chapter showcases how jingles can evolve into successful hit songs and drive brand success. Through examples like Wrigley Gumb, Jay Z, and Beyonce, it illustrates the impact of cleverly integrating music into marketing strategies.

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