14min chapter

Why Is This Happening? The Chris Hayes Podcast cover image

This Moment in Tech with Meredith Whittaker

Why Is This Happening? The Chris Hayes Podcast

CHAPTER

Unveiling the Inefficiencies of Surveillance-Based Ad Tech

The chapter explores the inefficiencies of the surveillance model in ad tech, revealing how the promised accuracy often falls short in delivering relevant advertisements. It discusses the clunky nature of the system, contrasting the idealized view with the reality of targeted advertising. The conversation raises concerns about the impact of probabilistic techniques and AI segmentation on consumer behavior and democratic discourse.

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