How to Find a Void in the Marketplace

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Jim Gee: I love the fact that you need to find a void. It's not being currently filled in the marketplace. You did that with ABBA. That's why you had such success back in 1989. And after ABBA, you thought you were going to retire. But you didn't go off and just lived full time in Hawaii or Newport Beach.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Jim Markham is an award-winning serial entrepreneur with an innovative mind and passion for his craft. He started as a barber charging $1.50 a haircut, and made the jump to salon owner, celebrity stylist and creator of a haircare empire that includes 5 brands including PureOlogy Serious Color Care (which he sold to L’Oreal in 2007 for $280 million) and his current venture, ColorProof Color Care Authority. Together his companies account for $1.2 billion in combined retail sales. Jim recently added author to his list of accomplishments, publishing his first book called Big Lucky – a hybrid memoir and entrepreneurial self-help guide designed to help spark your entrepreneurial fire.

Top 3 Value Bombs:

1. If someone you admire is making more money than you in the same profession, learn from them.

2. Think long-term. Ask yourself, what can you do today that will position you 5 to 10 years down the road.

3. Find your niche. What can you create that doesn’t exist yet?

Serial Entrepreneur Jim Markham's Secret Formula for Success! - Big Lucky

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