On YouTube, you only get a few seconds to quickly hook someone's attention and get them to feel something that holds their attention throughout the video. Storytelling is one of the best ways to do that, but how? How do you use storytelling to connect with your audience and build a relationship with them? Which stories should you pitch with your titles and thumbnails? How should you open your stories to quickly grab someone's attention? How do you use stories when you're an educator? Should you just teach or tell the story or a combination of both? What if your video doesn't naturally have stakes involved or conflict?

Today we talk with Matthew Dicks, a world-renown storyteller and the author of Storyworthy. He guides us through all these questions and more.

Check out, "Storyworthy," by Matthew Dicks: https://amzn.to/3ggtnMt (affiliate)

Some story examples on Matthew Dicks' YouTube channel: https://www.youtube.com/channel/UC1Jg09cVP1jCrmXGLmOCuLQ

We only have 1 more session of Video Labs this year! Register today to reserve your spot in our small group coaching program to better master storytelling and channel growth strategy: https://videocreators.com/video-labs/