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6min chapter
‘Incrementality’ Is The Buzzword That Stole Prog IO
The Big Story
Introduction
Live recording session from Programmatic ILS Vegas recapping key moments like blocking bad media, CTV's significance, retail media's impact, and CTV's relation to the open internet, exploring signal loss and CTV's upper funnel role in digital advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode