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10min chapter
The Cult Guru: “How to Save The World w/ Dr. Steven Hassan”
Was I In A Cult?
The Influence of Edward Bernays on Consumer Behavior and Propaganda Techniques
Exploring how Edward Bernays shaped consumer behavior through psychological manipulation and advertising, including associating cigarettes with feminism and creating perceived needs through celebrities and ads. The chapter also delves into Bernays' impact on the advertising industry, propaganda techniques, and the importance of creativity in psychological recovery.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode