The Audience Growth Truths No One Says Out Loud
Clients from Content
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How Do I Get People to Care?
Find books on Amazon that are related to the topic of your expertise and what you do. Those reviews are just a list of people who are likely in your target audience. It's basically a cheat sheet to identify what people care about or are struggling with. Get to know them better and you'll get a better sense of what they care about. If you don't have those relationships, look at what they're doing on social media. Look at what questions they're posting on Quora or Reddit or whatever. There's ways that you can see what people are talking about.
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