The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 476: The Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO, Vidya Peters and Amy Chang, Board Member @ Marqeta, Disney, & P&G

The Official SaaStr Podcast: SaaS | Founders | Investors

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I Love That Inside

This apertuny to lead revenue was such a gift, because i think it helps me be a better marketing leader. 61 % of marketer say that generating traffic in leads is their top challenge. And so there's this whole mind set shift that needs to happen in marketing where it's not a baton passing of the lead any more. It's really a a game of socker where the ball is being passed back and forth.

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