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#143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous
Business of Apps Podcast
The Importance of Consistent User Journeys
The journey is the key. It has to be one single story between different touch points with your product. The user does not actually understand if that's the same product or not because it looks completely different than by the tunnel voice, by messaging, even by visuals or colors used. So whenever I talk about user journey, we have to keep the things consistent.
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