9min chapter

How I Built This with Guy Raz cover image

Advice Line with Jack Conte of Patreon

How I Built This with Guy Raz

CHAPTER

Navigating Educational Marketing Challenges

This chapter discusses an innovative handwriting program for children that promotes independent learning and appeals to parents. The conversation highlights the complexities of marketing educational products to schools, the importance of teacher endorsements, and the strategies needed to transition from consumer sales to organizational buyers.

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