In 2010, he was asked to run training for one of the world's premier special operations units. He learned about attributes the hard way on the job and under pressure from the top. "I'm sorry you just didn't cut it" is a memoir that chronicles his time in the military.
Rich draws upon 20+ years of experience as a Navy SEAL Officer where he completed more than 13 overseas deployments – 11 of which were to Iraq and Afghanistan. Through his career, he has achieved multiple leadership positions – to include the Commanding Officer of a Navy SEAL Command.
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