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The principles of continuous discovery with Teresa Torres | Product Discovery coach

The Optimal Path

CHAPTER

Do You Have a Target Opportunity?

A lot of companies still work on a i t model where they think of their engineers as a cost center. What's counter intuitive about this is, if we have our engineers involved in discovery, we actually get better solutions and build those solutions faster. The key is that, like, we have to recognize this as a giant culture change for organization. So we got to start small. I talk a lot about how weave on board our engineers to discover yo, just like we on board our customers to our product,. you're not going to just tomorrow start doing continuous discovery. You know, especially innow proposing continuous discovery, being on a minimum of that weekly basis?

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