The End of Decentralized Podcasting

The only way that it works for advertisers is if they have that 100% feedback loop. And I think if we can build something which keeps podcasting as being decentralized, which gives us enough data, it would give us enough data to be able to have that kind of information coming from a variety of different apps. Then I think that that at least gives us the tools to keep podcasting much more open than the alternative plan of the only place that we can get this data is from Spotify. But we will use it in the standard that is actually a W3C standard so that anyone else can also use the same format.