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Carlotta Champagne – The Michael Sartain Podcast.

The Michael Sartain Podcast

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TikTok Engagement

I believe 85% of TikTok engagement is fake. I believe that it's bots, these people, like these Chinese bots. There are 17 year old 14-year-old kids running around Los Angeles who think they're famous and no one actually knows who they are because their engagement is almost entirely fake. A company right now that's publicly traded with $36 a share put their entire marketing budget into TikTok. They are now 66 cents. It completely destroyed the company's infrastructure as the ROI on TikTok is next to zero.

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