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How to Build a Lead Generation System
We want to build our list. That does of course mean we need to have a system for doing that. Social media is a great traffic generating source as part of our list building. If you have a lead page somewhere where people can get, for example, an e-book from you and where people will choose to give their name and email address to go into your database, then a key part of your social media strategy is to drive traffic there.