Building High-Growth Products with Jobs-to-be-Done
The Product Podcast
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Product Management - What a Need Is?
We have to satisfy customer needs, better than competitors in the market. We define a customer need as a metric customers use to judge how quickly and accurately they can execute a job step. Metrics are nice but objective; it's hard to debate metrics. Often jobs have around 100 needs. This is really typical. You'll see why in a little bit when we talk about job steps. Okay. Any other quick questions about what we just discussed? No, keep going. All right. So we're trying to be Google Apple Maps. I cannot be any person's job. I'm not a need analyst. Yeah. Well, if instead of variable product inputs, we have stable customer needs
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