The Number One Reason for Retention Is the Product Fulfilled

Life cycle marketing slash email and SMS became synonymous with retention over the last couple of years or maybe it always has been. But I think people are realizing that at its core, like you're saying getting people to come back and buy again. The number one reason for retention is the product fulfilled and need, right? You have a ship product, you can have the best agency in the world. They can't get somebody buy it twice.