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Mark Fisher's "Capitalist Realism"

Theory & Philosophy

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The Importance of Reversal in Capitalism

Fisher says capitalism only wants to reproduce what is, you know, common. Once we have figured out what sells, then other producers all they try to do is mimic that because they exist under the pretense of making more money. And if more money means producing the same song over and over again, then that is what they're going to do. We forget about things like history in order to always be it's we always consider the present without considering newness.

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