Shock Surplus: A Custom Suspension Company

The original market was really the enthusiast but really it's everyone out here in LA that generally gets overcoated and overcharged at all the dealerships. The sticker shock is a real big thing out here so we make our product offerings available online, easy search for all of those people. A long tail customer where it's two, three, six, nine, 15 months of research and a lot of those journeys starts with our content on YouTube. People getting out of town, camping adventures, all that kind of stuff is really our kind of our bread and butter. That's what we do.