Shane Smith
Tetragrammaton with Rick Rubin
00:00
Cultural Evolution and Global Connections
This chapter explores the journey of a Canadian cultural publication that blends music, fashion, and social commentary while reflecting on its unique role in shaping global trends. It highlights key figures in the Ottawa punk scene, entrepreneurial strategies during their growth, and transformative experiences in cultural hubs like New York and Liberia. The narrative emphasizes the evolution of their content from print to video, showcasing the dynamic challenges and exhilarating adventures faced while navigating a vibrant, interconnected cultural landscape.
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