The Hook model is actually super helpful and that is that you can look at a reason, a rationale why the existing incumbent isn't doing something to optimize their Hook model. So I would argue that the big innovation that Facebook had over MySpace was that it was just so much easier to get going. TikTok definitely has a much superior algorithm to providing relevant content for its user than Vin did because I know when I go on TikTok, if I like a video or comment on it or follow somebody, that next video is almost the exact same thing with just a different person. It's almost to a point where it's too good. But yeah, they've definitely really got that algorithm down
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