The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Exploring the Z-Met Process for Brand Differentiation

Exploring how the Z-Met process assists brands like Tropicana in understanding consumer emotions and preferences by utilizing consumer-generated imagery to gain insights for strategic branding and product enhancements.

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