Exploring Character Design and AI Fundamentals in Marketing

In this AI marketing podcast episode, Dan Sanchez joins Mike Montague on the Human First AI Marketing Podcast for a high-energy, insightful conversation about how AI is redefining what’s possible for marketers in 2025. Dan shares his personal journey from burnout to breakthrough by embracing AI tools, and he unpacks practical frameworks, advanced prompting strategies, and the future of automation for small marketing teams. The episode is a deep dive into how marketers can do more with less—without sacrificing creativity or humanity.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• Element451 CRM - https://element451.com
• Animatrix (Matrix prequel short films) - https://www.imdb.com/title/tt0328832/
• "Your Music and People" by Derek Sivers - https://sive.rs/ym
• Avenue9 AI Marketing Services - https://avenue9.com
• Dan's AI Fundamentals Course - https://danchez.com/courses
  

Timestamps

• [00:00] Introduction and the state of AI adoption in marketing
• [02:24] Why AI is more than just efficiency—it’s innovation
• [04:58] Dan’s turning point: financial struggle and an AI awakening
• [07:46] The lack of good AI education resources and how Dan filled the gap
• [10:05] Advanced prompting strategies: chain prompting and edits
• [12:57] AI-generated images and the thumbnail dilemma
• [15:36] Is AI the considerate choice for customer service?
• [19:30] Human vs AI in support: What’s actually more helpful?
• [25:29] What marketers are missing: Thinking in systems
• [29:02] The value of custom GPTs and automation in your workflow
• [30:38] Children’s books, personal branding, and AI as a creative tool
• [31:30] Utopia or Matrix: Predictions for AI and human behavior