Damon Centola | The Psychology of Making Big Things Happen and Ideas Spread
The Unmistakable Creative Podcast
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A Social Network Is Like a Long Distance Bridge
Sociology is the 'bread and butter' of his work, he says. He writes about weak ties and strong ties as well as bridges. The more these long distance bridges there are, the faster that a new information about a new ab or job can propagate from group to group all around the world. We want to understand the viral spread of misinformation in order to help us better understand how it works.
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