Dan Ni, CEO of TLDR Newsletter, a leading modern media company that operates 10 curated newsletters with over 8 million readers, joins Erik Torenberg to talk about the success of TLDR. In this conversation, Dan shares the secrets behind TLDR’s rapid growth, the importance of building an audience on your own platform, challenges and strategies of launching new content formats, monetization tactics, and exploring the different niches and media formats.

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

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SPONSORS: BEEHIIV

Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.    

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LINKS:

TLDR Newsletter: https://tldr.tech/

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@tldrdan (Dan)

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TIMESTAMPS:

(00:00) Intro

(00:59) Unpacking TLDR’s success

(05:39) Aspirations for TLDR

(07:57) Role of original reporting in business

(09:02) Curator’s role in TLDR

(14:55) TLDR’s team set up

(15:21) Sponsor: Beehiiv and Turpentine

(17:09) Building a sales organization

(20:37) Identifying different niches and demographics

(26:35) Strategies for audience engagement

(28:21) Monetization and adjacency in newsletters

(31:46) Targeting and scaling with advertisers

(38:21) Building a defensible media company

(42:05) Importance of building audience on your own platform

(44:22) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.