The Importance of Nonprofit Specific Data

Donors don't engage with nonprofit organizations for the same reasons they engage with for profits. So when nonprofits borrow their engagement cues and their best practices from for profits or even those big nonprofits, they're missing out on an opportunity to engage their community. Many of them are still striving to hit numbers and use strategies that don't work for them. They're not able to celebrate their successes, because all they see are these outside numbers that won't working for them.