#2: Always Leave Them Crying
That Will Never Work
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The Key Difference Between Annual Subscriptions and Cash Flow
In the magazine business, only about half of them renew. After that, it ike a 90 %. You're ong to ae the same problem, but you're not going to know it for 12 months. There's an amazingly great thing about annual subscriptions, which is cash flow. Much are you doing it that way, charging them monthly? People go foit yearly. Yets fantastic. But again, the things in your business, a subscription business, which yours, is acquisition, retention. And those are both driven by content. It's the key value. That's the key how customers think of you and acquisition and retention,. because it's not happening now. See
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