Stacking Growth | The B2B Marketing Podcast cover image

24 - Quick Wins For Your Paid Media Accounts

Stacking Growth | The B2B Marketing Podcast

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Alega said scrubbing your search terms is a great way for you to expand your negatives and figure out what terms are kind of that like medium intent or low intent, based on the searches that you're matching to. You might see something that you're not currently bidding on where you can get a cheaper bid out of it by putting that keyword directly in place. And then alega said, looking for where are you spending money, whether it's am, you know, spending too much on brand, or whether brand is even worth bitting on a, you know.

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