#41 — DeepDive — Marketplaces — Lenny Rachitsky
Magic Minds
00:00
The Power of Loops in Performance Marketing
Performance marketing spanning geographically conversion seo then sales so still really effective for companies like breather caviar door dash grab hub and stick art open table. Recruiting restaurants door to door things like that you be calling referrals is the next one which really powerful for airbnb Caviar door dash lift an uber next is is loops which we talked a bit about which is so an example there event bright you get invited to an event you see event bright in your email they're like oh i should host an event bright and that creates a new event creator it was a major growth driver for us until yeah massive one. Atc task rabbit and zilla at scale that's still a big part of how
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