The Importance of Deep Engagement in Media

I think what a lot of conventional thinkers about media don't realize is that people crave depth. People listen at higher speeds, people are captive audiences when they're commuting or working out. And the other thing that also happens when you do work like yours is that it is not just going to travel across space. It is traveling across time. I hope your book is a massive bestseller and I think it's possible to combine large numbers with deep engagement. But even if you don't sell as much as a Chetan Bhagat book, for example, he'll have more readers, but you'll have deeper engagement. The kind of way that I felt myself engaging with your book and responding

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