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B.rad Podcast Highlights, Part 5

The B.rad Podcast

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The History of the Wedge Heel

The modern athletic shoe didn't come from all this research. Bill Barriman came to them one day and said, I got these runners who were getting a Achilles tendonitis. And they said, Oh, well, there are Achilles of shortener from wearing higher heel dress shoes. So make a higher heel running shoe. He put a wedge of foam in there to accommodate that. That idea sold really well. It's not about the footwear. It's about the form.

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