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124. Leveraging Other People's Audiences with Lisa Simone Richards

The Content Experiment Podcast

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How Do You Create Value for Your Clients?

When I went into PR, it was like we were doing paper print out press releases. The big thing was you want to get a client on a TV station. And that was kind of like your foot in. What do you think is the thing that works the best to get in front of those editors and the reporters who are trying to get people on media? "I'm a rock star creating recurring guest experts," she says.

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