Understanding Clients' Pain Threshold and Desired Results

Phillip J. Clayton is a design voice that you need to know. The Kingston-based creative is a strategic advisor, an international design judge, and an expert on branding. We talked for hours about his career and his philosophies on branding and life, so I split this episode into two parts just to make sure nothing got lost. If you’re interested in branding, then get ready for a masterclass!

Our conversation started off with a check-in on this year, and then Phillip shared his goals about being seen as a facilitator and about tackling complex problems and making a meaningful impact. We also talked about how he started his own company PJClayton & Co., the client-vendor relationship, and Phillip dropped a ton of knowledge about his creative process, brand purpose, and the power of extracting valuable information from conversations. (Kind of like what you’re doing with this episode!)

Tune in next week for Part 2! Happy Thanksgiving!

Links

• PJClayton & Co.
• PJClayton & Co. on Instagram
• Phillip J. Clayton on LinkedIn
• Phillip J. Clayton on Twitter

For a full transcript of this interview, visit revisionpath.com.

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Credits

Revision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.

• Executive Producer and Host: Maurice Cherry
• Editor and Audio Engineer: RJ Basilio
• Intro Voiceover: Music Man Dre
• Intro and Outro Music: Yellow Speaker

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