NY Times Buying The Athletic, Big Beverage Partnership, and Potential IPOs
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Shifting Tides in the Beverage Landscape
This chapter explores the competitive dynamics in the U.S. beverage industry, focusing on the rising popularity of canned and prepackaged liquor amid evolving consumer preferences. The discussion includes insights on Constellation Brands' strategic advancements and Coca-Cola's expanding role with the Fresca brand, all set against the backdrop of the pandemic's effects on traditional beer companies.
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