674: 3 Steps to Build an Audience BEFORE You Have an Offer to Sell
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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How to Start an Email List
We created a free guide and it was like five at home workouts for 20 minutes or less, no equipment required. We put that up, people started opting into that. Then he created a separate side and we were like, what about like the nutrition side of things? Maybe we'll share our grocery shopping list and the food that we prep each week. Let's do that. Well when we put up both of those and we shared them the same amount of times with the same amounts of promotion, the nutrition side performed three to four times better. This information was so valuable to us because it totally changed the way that we wanted to position his business. It changed the type of offers we wanted
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