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2. Drive: The Surprising Truth about What Motivates Us by Daniel Pink

Education Bookcast

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The Effects of Contingent Rewards on the Creative Process

Teresa in Amabile is a Harvard Business School Professor and one of the world's leading researchers on creativity. She has frequently tested the effects of contingent rewards on the creative process. The commissioned works were rated as significantly less creative than the non-commissioned works, yet they were not rated as different in technical quality. One artist whom they interviewed describes the Sawyer effect in action.

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