Emma Grede: #1 Trick Successful People Use Every Day (THIS Will Open Doors You Didn’t Know Existed!)
On Purpose with Jay Shetty
Focus as a Force Multiplier
Emma argues deep focus unlocks breakthroughs, urging listeners to go deep on core strengths instead of spreading attention thin.
What’s one habit that’s helped you succeed lately?
What made you decide to stick with that habit?
In this special live conversation, at The Theater at Bill Graham Civic Auditorium in San Francisco, Jay sits down with entrepreneur and industry leader Emma Grede for a conversation every builder, creator, and business-minded thinker needs to hear. Together, Jay and Emma unpack a challenge that holds so many talented people back, caring too much about what others think. Emma shares the early moments in her career when she stayed quiet in rooms where she deserved to speak, the times she underestimated her own value, and the double standards she had to navigate as a woman in business. This episode is a powerful reminder that confidence isn’t something you wait to feel, it’s something you build through action, decision-making, and showing up for the opportunities in front of you.
As the conversation deepens, Emma shares the mindsets that shaped her path, from a kid obsessed with fashion magazines to a visionary leader with a global reach. She breaks down why excellence starts with showing up fully in whatever role you’re in, how competence is the foundation of real confidence, and why chasing “passion” isn’t always the most strategic move. Jay adds powerful reflections on focus, leaning into your strengths, and accepting that you don’t need to be great at everything to succeed. This is an honest and refreshing look at what it really takes to trust yourself, take bigger swings, and grow into the person you’re meant to be.
In this interview, you'll learn:
How to Stop Caring What Others Think
How to Build Confidence Through Competence
How to Use Fear as Fuel, Not a Setback
How to Become Excellent at What You’re Doing Now
How to Set Your Own Standards, Not Society’s
How to Start Before You Have It All Figured Out
You don’t have to wait until you feel fully ready, fully confident, or fully “enough.” Start where you are, use what you have, and trust that focus, effort, and self-belief will do more for your future than fear ever will.
With Love and Gratitude,
Jay Shetty
Join over 750,000 people to receive my most transformative wisdom directly in your inbox every single week with my free newsletter. Subscribe here.
Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast
What We Discuss:
00:00 Intro
00:44 Why Do We Worry About Others’ Opinions?
02:12 Opportunities Lost to Comparison
04:09 The Double Standards for Women in Business
07:19 Why You Must Start With Yourself
09:57 The Three-Word Mantra for Career Growth
11:58 Visualize the Life You Want
14:27 Follow What Gives You Energy
16:47 How Competence Builds Real Confidence
18:23 What’s Actually Distracting Us From True Focus?
20:52 Build a Circle That Complements Your Strengths
24:46 Teaching Kids to Chase Their Own Dreams
28:38 Defining Your Life’s Non-Negotiables
32:25 How to Choose What Truly Matters
37:46 Owning Your Truth Creates New Opportunities
40:59 Start Small: Scale Down and Test Your Idea
Episode Resources:
Emma Grede | Website
Emma Grede | Instagram
Emma Grede | Facebook
Emma Grede | LinkedIn
Emma Grede | TikTok
Emma Grede | YouTube
See omnystudio.com/listener for privacy information.
The AI-powered Podcast Player
