3min chapter

The Disruptive Voice cover image

104. The Innovator's Dilemma: A Conversation with Matt Christensen

The Disruptive Voice

CHAPTER

The Business Model Canvas

The Honda Cub was a low-cost, versatile motorcycle not designed to do long road trips like the Harleys were at the time. It got used by frustrated Honda salespeople who weren't able to move motorcycles just to blow off steam. But even as it did that, it's not among a customer base that Harley or other similar motorcycle manufacturers were interested in.

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